Uses of video on the Internet.
Consumption in France

Set a goal: why create a channel?
Taming the YouTube interface
Understanding playlists to classify your videos.
Subtitling and vignetting
Customize your channel in its own colors.

Workshop: setting up your channel

The keys to a successful video.
Some ideas
Scripting
Image quality
Hardware, software
Intros and outros
The formats accepted by YouTube.
Titling, description, keywords, meta data: knowing how to optimize them for good SEO.
Notes or cards
Choose a visual for your video.

Workshop: knowing how to create a visual

Animate the channel.
Involve your spectators
Make collaborations
Manage, interact with comments.

Workshop: streaming

Integration into its site or blog 
Use of social networks to distribute.
Alternative Solutions
Advertise Google Adwords Youtube.
Monetization solutions