Web project manager : Web project management + Web site ergonomics

world

Goals


- Learn how to manage a website creation project

Program

Definition and objectives
Risk factors

Mission of the project manager
His role
His qualities
Managing a project
Organizations
Methodology of web projects, agile methods
Actors of a web project
Skills and missions of the project manager (internal / external)
Phases of a web project
Project management: deadlines , costs, quality
Outsourcing

Web standards: HTML5, CSS3, XML, Ajax, …
Adaptive sites (Responsive Web Design)
Hosting of a website: shared server vs dedicated server, Cloud, OS, …
Network and security constraints
Selection criteria ‘server technology: PHP, JEE, .Net
CMS
Comparison of content management systems (CMS): WordPress, Joomla, Drupal, …
Panorama of E-Commerce systems: Prestashop, Magento, OSCommerce, Virtuemart, .. .
Other tools and software: forum, blog, chat, …
interractions with social networks, applications
accessibility Standards a website

Practical workshop: structure of a site, study of hosting offers, handling of CMS backoffices, e-commerce tools

Define the target of your website
Define the objectives of your site
Study the competition
SEO: define sensitive expressions
Statistical analysis
Identify internal skills and organizational impact
Define a budget
Define the main sections of your site and the volume of pages
Identify site functions
Storyboard design, graphic charter
Prototyping of a site (zoning / wireframing), tools: balsamiq, Axure, HotGloo, JustinMind, …

Practical workshop: drafting of a project sheet, Zoning of the site with a tool

Needs analysis: modes and techniques, mock-up and validation
Translation of the activity into functional business objects
Design of scenarios relating to techniques, modeling
Structure the specifications: functional, technical and operational requirements, maintenance and support, Quality Assurance plan (PAQ)
Intermediate validations and relationships between deliverables: specifications / QAP, specifications / external specifications, specifications / acceptance plan, QAP / external specifications, QAP / acceptance plan, external specifications / acceptance plan
Planning and
Legal tools

Practical workshop: drafting of the main sections of a specification

Public procurement Public procurement
constraints: call for tenders or restricted consultations
Selection of service providers
Respond to a call for tenders
Contractual documents
The price
Defend your rights

Practical workshop: responding to a call for tenders, process and content

Constitution of the project team, methodology
Establish the project communication plan
Planning of project tasks, Gantt chart
PERT method
Monitoring tools: follow-up of actions, assignment of tasks, progress, reporting
The steering committee
Levels of involvement of project actors Project
documentation

Practical workshop: creation of a communication plan, Gantt chart and use of monitoring tools

Definition of deadlines, intermediate deliverables
Steering meetings

Provision of deliverables and services provided
Technical documentation
Define an efficient test architecture Test
servers and functional corrections
Acceptance
Production Putting into production
Tests and corrections on production servers
Perform ramp-up tests
Anomaly management tools (bug tracking)

Practical workshop: use of testing and bug tracking tools

Make corrections after going into production
Manage the renewal of the server and domain names
Promotion of the site: referencing, advertising, offline promotion
Carry out new promotion campaigns (SEO / SEM / SMO)
Produce newsletters

Practical workshop: realization of SEO / e-marketing actions, creation of a newsletter and distribution

Site or server performance problem
Manage conflicts between service providers
Manage internal conflicts
Problem of delay in the realization of the site
Problem of delay in content creation
Problem of return on investment
End of project
debriefing Errors of the new project manager

Practical workshop: scenarios to manage conflicts

The challenges of Web Ergonomics

Web technologies: HTML / CSS / PHP / etc.
The challenges of Web Ergonomics

General definitions: ergonomics, waterline, format, mobile supports, etc.
Law of Gestalt and Fitts
Basic principles
Rules and standards
Usability, personas
Accessibility
UX

Navigation bar
Classic
menu Vertical
menu Horizontal
menu Dynamic menu
Hypertext links
Typography
Form Search
engine
Other navigation systems Navigation
assistance tools
Private zone – Member zone
Breadcrumb
Site map
Frequent errors
Texts and images
The choice of colors
Readability of content
Advice from Nielsen

Technologies: javascript, Ajax, XML, RSS
Benefits of rich interfaces
Presentation of multiple tools: slider, zoom, various effects
Presentation of interactivity: chat, immediate reminder, forum, flash, games …

Standard supports: editor / presentation software
Specific tools for the creation of ergonomics

Direct access: the importance of the home page
Access internal pages: errors to avoid
Navigation management: tree structure, secondary menu
Pagination
management Multimedia management
Importance of the search engine and advanced search
Management of risks related to loss Internet user
SEO risk management

Some typical examples of catalog sites
Product presentation page
Conversion tunnel
Alerts and e-mailing
interactive tools

Navigation
Form Search
engine
Advertising

Duration

5 days

Price

£ 2172

Audience

Webmasters, marketing or communication managers

Prerequisites

No

Reference

SIT831-F

Sessions

Contact us for more informations about session date

Lots of practical tools that can be used after the training. Few interns, allows you to ask lots of questions in line with your own professional project. The trainer can thus answer very specific questions. Trainer: Good interaction.
Marie C.
Marie C.
The premises are very pleasant and the reception excellent. Everything is done to make the trainees feel good and it is successful. Trainer available to listen, knows his field inside out. He "popularizes" and puts within the reach of each knowledge sometimes a little complex.
Samantha V.
Samantha V.
Trainer: Masters the subject very well and met my expectations. Has been able to embellish the subjects with concrete examples which makes it easier to understand. Provided very useful tools.
Elisabeth C.
Elisabeth C.
Trainer: Same impressions as for the web project manager training, web skills and culture are very present here again, as is accessibility. It sums up what we have discussed previously and announces what we are about to see, this makes the training very fluid, logical and facilitates understanding. During the training here again many examples are given which helps to illustrate the theory.
Camille F.
Camille F.
I selected your organization because the content of the training corresponded to my expectations, but without really knowing your references and without feedback from other trainees. I will however gladly recommend it now.
Dominique M.
Dominique M.
very informative. A bit more practice would be perfect (like starting to create a site) Thank you!
Iannis I.
Iannis I.
very good content, lots of tools Trainer: clear and competent, gives us the benefit of his rich experience
Laurent D.
Laurent D.
good premises, team in general (in addition to the trainer) very friendly, you immediately feel at ease. Excellent, immediate application. Trainer: Very competent, explains very well with excellent human relations.
Romain D.
Romain D.
Quality, comfortable and welcoming environment Rich and high level program. Varied course, and a mix of information that makes the program easier to integrate. Trainer: Very accessible, answers questions with precision, adapts to his audience
Bénédicte F.
Bénédicte F.
Very good formation, but extremely dense. Difficult to ingest all the information in three days. Perhaps one more day would have allowed a more effective practice and assimilation. Trainer: Very available to answer questions (which were very numerous). Very pleasant training, even if sometimes a little technical.
Charlotte H.
Charlotte H.
Précédent
Suivant