What is SEO?
Understanding the current context
What are the problems encountered?
Work on research tools

Knowing the main search engines
Understanding the indexing principle of a search engine Gaining a
better understanding of Google and how it works
Knowing the historical Google
positioning criteria Knowing the other positioning criteria
Identifying the KPIs to be analyzed for SEO

Understand the different types of keywords: informational, commercial and transactional
Define the keywords associated with the sector of activity
Identify the search queries of an Internet user
Retain the main and secondary keywords
Define a plan grouping the selected keywords
Know which tools to use: Google Trends, Ubersuggest, etc.

Workshop: Finding the right keywords for your website

Validate the URL of the page
Optimize the meta: title and description tags
Define a tree structure within its page
Succeed in creating a context with its content

Think about your internal network
Create a site map page
Integrate site maps in XML format
Block access to certain pages with robots.txt

Define your netlinking strategy: create backlinks
Find relevant directories
Monitor forums
Work with web releases
Identify any site that can link to ours

Understand the interest of the tool
Add your site to Google Search Console
Analyze your SEO performance
Analyze internal and external links

Define optimization priorities
Stay informed on future developments
Questions / Answers

Passing of the certification (if foreseen in the financing).