Social Media : Fundamentals

Goals

- Discover social networks

- Understand the challenges for a company

- Create a Facebook page

Program

Understanding the challenges of social networks

Working well with social networks
Targeting the right social networks
Familiarizing yourself with the vocabulary
Understanding the role of a community manager

Discover the interest of the main social networks

Understand how Facebook works
Use networks to disseminate links such as Twitter and Pinterest
Humanize your brand through Instagram, Snapchat or TikTok
Obtain professional contacts via LinkedIn Know other more specific social networks

Define your social strategy

Know what to post and on which social network
Define the frequency of publication
Involve your community in your communication
Respect good practices
Optimize your web pages for social networks

Create your presence on Facebook

Understand the organization of Facebook
Create and configure a company
page
Fill in your page Define the tabs to display

Workshop: Create and configure your Facebook page

Communicate on Facebook

What are the themes to be addressed?
Create and schedule a publication
Vary your communication: events, videos, products, etc.
Share the publications of others
Communicate within groups
Bridges to be established between the website and the Facebook page
Analyze the performance of your Facebook page

Workshop: Create different publications on Facebook

Working with LinkedIn

Optimize your individual profile
Understand the importance of certain fields in your profile
Why go premium on LinkedIn?
Create publications on your company page

Work with other social networks

Understanding the specifics of LinkedIn, Twitter, Instagram and Pinterest
How to make a good tweet?
Use hashtags
Mention other accounts
What content to broadcast?

Conclusion

Define your priorities
Follow the evolutions of social networks
Questions / Answers

Passing of the certification (if foreseen in the financing).

Duration

1 day

Price

£ 761

Audience

Marketing or communication assistant, Project manager, Head of companies starting out on social networks - Beginner Community Manager

Prerequisites

Minimum knowledge of Facebook (have a personal account)

Reference

E-M492-F

Sessions

Slightly expensive training price for the number of hours worked, I could not afford this type of training without help. I am still very satisfied with it. Trainer: thank you

Very good exchange, concrete ... and answers to all questions! Very good listening, adaptability

Trainer: Frédéric was able to help me "play down" my approach to social networks. His sympathy and his listening were real strengths in my learning. I felt listened to and supported throughout his speech. His professional background reinforces this ease in talking about social networks, which immediately reassured me about "my success" in reaching millions of users.