Understand the context
Recognize the different types of email marketing?
Define the objectives
Familiarize yourself with the vocabulary

What are the questions to ask?
Use Opt-In contact databases
Comply with the GDPR
Choose a good routing platform
Test tools to use

Import your contact base
Synchronize subscribers via your website
Configure your account
Create segments of your contact base

Workshop: Create and configure an account on a routing platform (Sendinblue, Mailchimp, Mailjet …)

Set up a new email campaign
Set the subject, sender name, etc.
Define the layout of the email
Insert its contents (texts, images, links, etc.)
Enter the recipients
Schedule and send

Workshop: Create, configure and schedule an email campaign

What are the statistics to analyze?
Get good email addresses
Have a good open rate
Optimize the click-through rate in the email
Track the conversions obtained

Workshop: Consult the statistics of an email campaign

Use email templates
Integrate tracking links
Vary your content: videos, social networks, etc.
Personalize and adapt the content to the recipient
Use emails for a marketing trigger

Establish your email strategy
Questions / Answers

Passing of the certification (if foreseen in the financing).