When to adjust an auction or its budget? Rewrite an ad?
Monitor your keyword quality level
Customize your ads: retrieve the Internet user’s request, set a timer …
Define bidding adjustments
Refine geographic and temporal targeting
Exclude search keywords
Compare yourself to the competition

Workshop: Identify areas for improvement in your research campaigns

Understand the principle of conversions
Configure conversions in Google Ads
Link conversions to your website
Import conversions from Google Analytics

Configure your Display campaign
Define your audience and / or content targeting
Create a responsive display ad in Google Ads
Know which tools to use to create a more interactive banner

Pool a budget for multiple campaigns
Use remarketing within Google Ads
Exclude keywords and location for all campaigns
Change bidding strategy

Use video campaigns for Youtube
Promote your products with Shopping campaigns
Take advantage of Gmail to disseminate your offer through GSP campaigns

Create analysis reports and schedule sending by email
Establish a link between Google Ads and Google Analytics
Use dynamic ads (DSA)
Define automatic rules
Use Google Ads Editor

Adapt your campaigns to your advertising objectives
Analyze and research areas for optimization
Questions / Answers