Web History
Course Overview

The pioneering sites
The blogs
The forums
The « web 2.0 » sites

Research tools
Social networks
SEO
E-Reputation

Responsive design UX / UI
interaction User interface

Issue number 1: be present
Issue number 2: create traffic
Issue number 3: manage your e-reputation

Twitter
Facebook
Instagram Pinterest Snapchat
Professional networks: Linkedin
Other social networks: Wikipedia, YouTube, DailyMotion, etc.

Workshop: Create your Twitter account

Advertising format
Impact of social networks on SEO
Smart prospecting on professional networks

Workshop: Imagine suitable promotional actions for your activity

Monitor your accounts on social networks
Monitor what is being said on the Web
Monitor what is said on the discussion forums
Knowing how to react in the event of a problem

Workshop: create alerts to monitor the web and forums

B2C business
strategies B2B business strategies
Other examples

Preliminary steps
Strategy development
Analysis of results

Analysis of the impact on traffic
Analysis of the impact on turnover
Analysis of the impact on the image: image study before and after actions

Workshop: setting up an action plan on LinkedIn or Facebook