Evolution of the Web
Brand strategies and E-Reputation

Twitter
Facebook
Linkedin Other social networks: YouTube, Snapchat etc. 

Definition of the tasks of the Community Manager
Qualification of the Community Manager
Risks with which the Community Manager will be confronted
Choosing his Community Manager: the qualities to have

Know the company and its products or services
Well know the functions within the company
Define the tone to adopt
Choose the themes
Analyze the competition
Identify the expectations of its followers
Write a table of risks and situations
Plan the tasks

Workshop: on a given theme, analyze the actions of the competition and establish the table of risks and situations

Daily tasks
Content
inventory Reading posts
Content writing
Create and retain a community around your brand
Crisis management

Measure activities
Evaluate expenses
Calculate ROI
Determine intangible benefits

Organize buzzes or events
Pair media
Disseminate buzzes or events
Analyze results

Define your target
Determine your objectives
Choose the supports
Define the promotional actions
Determine and write the content
Choose the communication frequencies and the preferred dates / times
Create a schedule
Establish your table of risks and situations
Install measurement tools
Implement the actions
Develop your community
Renew your presence and promotional actions
Evaluate the results

Workshop: implementation of the methodology for own activity

Key success factors: essential qualities of the Community manager
Questions / Answers