What is benchmark data?
What is the stake for the company?
Key definitions
Examples of concrete application of an MDM
Integration into the company’s IS

Behavior
Lifecycle, lifespan and viability
Cardinality, complexity
Reusability

Practical workshop: identify a simple cycle for data in a CRM and qualify it

Identify reference sources
Identify data producers and consumers
Metadata analysis Data
governance and steering committee
Specification of reference data

Practical workshop: in a simple case, specify the reference data model

Choose tools and infrastructure specification
Create and validate reference data
Gradually connect data producer and consumers
Validate repository maintenance

Practical workshop: setting up an MDM based on the previous specification

From single copy to continuous integration
Audit and version in MDM
Data organization and hierarchy
Quality management