History and culture of the Internet
Project management
Brief and feasibility of the project
The actors and their roles
Project management tools
Gantt ms project
Monitoring tools
Role and missions of the webmarketing manager.

Deliverable workshop: planning

Organize monitoring
Behaviors and attitudes of Internet users.
Law: know the protections and responsibilities of all digital players
GDPR

Initiation html 5 / css 3
Programming
Server
Cms
Framework
Mobile application (webapp, pwa)

Web & mobile
ergonomics Webdesign Web site ergonomics: checklist of best practices.

Deliverable workshop: ergonomic models + creative brief

SEO
SEA: google ads
Marketplace, Dropshipping
Affiliation
E-mailing
Promotional techniques on the web: games, contests.
Social networks and ads
ASO
SMS

Deliverable workshop: audience creation strategy + media budget.

Deliverable workshop: week recommendation

Writing for the web
Brand content
Picture marketing
Video strategy -> youtube

Workshop. Deliverable: content strategy + editorial planning

Web analytics: Google Analytics and other tools
Conversion optimization
The
A / B Tag Management Test

Carrying out an economic watch,
Studying the competition
Analyzing the quality of the sites
Gathering the needs
Establishing specifications for an e-commerce site

Workshop Deliverable: specifications and specifications.