Define a social strategy
Overview of the main social networks
Best practices for a community manager

Create impactful content
Create engagement with your community
Check statistics on your page
Discover Facebook Creator Studio

Workshop: Analyze the statistics of your Facebook page

Define which action to highlight
Set up audience targeting Provide
a duration and a budget
Analyze the performance of the boost

Workshop: Activate a boost on a publication

Learn more about people connected to Facebook thanks to Audience Insights
Import and manage your product catalog for Facebook
Consult more advanced statistics
Create your Facebook pixel
Use the Creative Hub

Understand the organization of a campaign in Ads Manager
Configure an advertising campaign
Define your advertising package: targeting, location and budget
Create and distribute your advertising
Go through remarketing

Workshop: Create an ad on Facebook

Take advantage of the Facebook network to distribute your advertising on Instagram
Distribute your advertising on Twitter
Manage your advertising campaigns on LinkedIn

Optimize your social profile
Identify your prospects
Get in touch with your prospect
Convert your prospect into a customer
Discover prospecting tools on LinkedIn

Discover social network management tools – Multicasting
Be alerted as soon as someone talks about their brand
Better understand their audience
Stay informed of developments in social networks

Synthesis
Questions / Answers

Passing of the certification (if foreseen in the financing).