Goals
- Understand how social networks work, understand and master the advertising techniques of each social network
Program
Context
Course presentation
Definition of social networks
Jargon and history
Some figures
Presentation of Facebook
Personal account
Profile: settings, confidentiality
Animation of a corporate Facebook page
Workshop 1: Creating your corporate Facebook page
Company page: settings, administrator, personalization
Rules
Advantages of the fan page
Publications
Natural recruitment
Topics to be addressed
References and customer testimonials
Retrieval of existing information
Bridges to be established between the company site and the Facebook page
Good publication
Mistakes not to be made
Definition of advertising campaign
Types of advertising
Organization of an advertisement to the public with a focus of interest
Definition of the auction
Presentation of the advertisement on Facebook: Facebook Ads
Configuration and targeting Facebook
Retargeting on Facebook
Organization of an advertisement to the friends of his fans
Viewing the results
Duration
5 days
Price
£ 2590
Audience
Communication manager, social networks
Prerequisites
Have basic notions of social networks as well as basic knowledge of using the Internet
Reference
E-M100664-F
Pinterest and Instagram
Creation of an account on Instagram
Picture marketing
How brands use Instagram today?
– What are the current trends?
– Know the Instagram algorithm
– The hashtags
Locate and navigate the application and the Desktop version
Identify and use all the features
Know the different types of publication: photo, video, story, live
Create a professional presence
Publish according to best practices
Determine an editorial line
Produce optimized multimedia elements
Build a community
– Identify your audience
– Determine your content
– Choose a publication rate
Increase the number of subscribers
– Organize an Instagram contest
– Sell on Instagram
– Partner with influencers
– Carry out an advertising campaign
– Analyze statistics
Advertising presentation
Setting and targeting
Creating an account on Pinterest
Best practices
History and figures
What are the trends on Pinterest?
Prepare your site for Pinterest
Have a pro account Install The Pinterest « save » button on your site or blog
Create boards
Create rich pins
Optimize the performance of your
Pinterest ads boards
Pinterest analytics
Presentation of professional social networks
Operating principles
Creation of individual file
Importance of certain fields for research
Account parameters
Management of contacts
Find decision-makers on professional social networks
Some rules to follow
Preparing your prospecting
Prospecting to be avoided
Effective prospecting techniques
Presentation of company pages
Creation and customization of a company page
Parameters and paid options
Discussion groups
People who have viewed their profile
Presentation of advertising on Linkedin Ads
Youtube
Uses of video on the Internet.
Consumption in France
Set a goal: why create a channel?
Taming the YouTube interface
Understanding playlists to classify your videos.
Subtitling and vignetting
Customize your channel in its own colors.
Workshop: setting up your channel
The keys to a successful video.
Screenwriting
Image quality
Hardware, software
Intros
Formats accepted by YouTube.
Titling, description, keywords: knowing how to optimize them for good SEO.
Choose a visual for your video.
Workshop: knowing how to create a visual
Animate the channel.
Involve your spectators
Manage, interact with comments.
Workshop: streaming
Integration into its site or blog
Use of social networks to disseminate.
Advertise Google Adwords Youtube.
Monetization solutions
Understanding Youtube Analytics Statistics
Twitter and Snapchat
Creation of an account on Twitter
Vocabulary
Tweet, retweet
Good practices, good publication
Sectors of activity strongly impacted by Twitter
Twitter cards
Presentation of advertising on Twitter: Twitter Ads
Settings and targeting Twitter
Analytics Twitter
How to use Snapchat: installation, configuration, interface
How to be present on Snapchat
Why be present on Snapchat
What messages to broadcast
What strategy to adopt on Snapchat: steps, key points, corners to avoid
Boost your presence
Generate commitment
Animating a Snapchat community
Good practices
What opportunities
to advertise on Snapchat
Good practices Bad Buzz
figures Crisis management Analysis tools
Passing of the certification (if foreseen in the financing).
Sessions
Contact us for more informations about session date