What are the objectives of SEO
Understanding how search engines work
How are the SERPs evolving?

Work on your content marketing
Identify keywords
Optimize your text content
Optimize your media
Use Rich Snippets

Workshop: Validate the relevance of your site

Understand the domain name and page rating system
Create quality backlinks
Work your local SEO
Anayser your popularity and that of others

Optimize your tree structure: work in silos, pagination, etc.
Detect and correct 404 errors
Create and test redirects
Monitor the loading time of your pages
Work in AMP for mobiles
Work on the user experience on your site: the SXO

Analyze the SEO performance of the site
See web users’ requests
Check the status of indexing and its xml sitemaps
Check the correct functioning of robots.txt
Detect a penalty
Validate the correct configuration of Rich Snippets

Workshop: Handling in the Google Search Console platform

Use Google Analytics with Google Search Console
Content
analysis
tools Popularity analysis tools Crawl and log analysis tools

Workshop: Connect to other analysis tools

Define your priorities
Follow the evolutions of SEO and « Cores Updates »
Questions / Answers

Passing of the certification (if foreseen in the financing).