About Google Adwords scripts
Google has integrated its Google Apps scripts into Google Adwords and that’s really good news! Thanks to the scripts, you will be able to automate the distribution of ads when you make promotions for example.
It will be necessary to plan a specific campaign for that, to create groups of provisional advertisements according to the promotions to come and to write scripts (with a language close to javascript) which will automate the creations of advertisements. Of course, you can do a lot of other things with scripts and in particular automate the activation / deactivation of ads, increasing bids, changing ad texts, etc.
2 available trainings:
Web writing and content optimization
Duration : 1 day
Goals :
- Master the techniques of writing for the web and understand the problem of natural referencing by optimizing its content.
Google Adwords (SEA) Expert : Scripts
Duration : 3 days
Goals :
- Know how to create scripts in Google Adwords and maintain them