SEO

Goals


- Master the techniques of writing for the web and understand the problem of natural referencing by optimizing its content.

Program

Context of use
Reading modes
The personas

Workshop: Describe your persona (s)

Know your target and objectives
Prepare a web editorial charter
Choose genre
Layout your article

Define your keywords and tools
Write to be referenced
Optimize your keywords in a conversion logic
Optimize each content: title, image, link, URL, title, meta description tag
SEO focus: Google Panda filter, Phantom
Improve page readability
Measure its content via statistics and make correctionsIntegrate your article into an editorial strategy

How to make a good headline?
Writing the hat
Paragraphs
Highlight important ideas: bolding, quotes, etc.
Give rhythm and readability to your content


Workshop: Writing with content formatting


Multimedia content: images and videos


Workshop: integration of photos and videos on article


Editorial calendar
Monitoring tools


Workshop: Make an editorial schedule

Analyze its content
Focus on Google Webmaster Tools, Google Analytics

Duration

1 day

Price

£ 587

Audience

All

Prerequisites

Knowledge of writing, HTML would be a plus

Reference

E-M1060-F

Sessions

Contact us for more informations about session date