Goals
- Master the techniques of writing for the web and understand the problem of natural referencing by optimizing its content.
Program
Context of use
Reading modes
The personas
Workshop: Describe your persona (s)
Know your target and objectives
Prepare a web editorial charter
Choose genre
Layout your article
Define your keywords and tools
Write to be referenced
Optimize your keywords in a conversion logic
Optimize each content: title, image, link, URL, title, meta description tag
SEO focus: Google Panda filter, Phantom
Improve page readability
Measure its content via statistics and make correctionsIntegrate your article into an editorial strategy
How to make a good headline?
Writing the hat
Paragraphs
Highlight important ideas: bolding, quotes, etc.
Give rhythm and readability to your content
Workshop: Writing with content formatting
Multimedia content: images and videos
Workshop: integration of photos and videos on article
Editorial calendar
Monitoring tools
Workshop: Make an editorial schedule
Analyze its content
Focus on Google Webmaster Tools, Google Analytics
Duration
1 day
Price
£ 587
Audience
All
Prerequisites
Knowledge of writing, HTML would be a plus
Reference
E-M1060-F
Sessions
Contact us for more informations about session date