About our E-Marketing, Social Networks, SEO trainings
We offer many eMarketing training courses. Each one is adapted to a level or to a job, do not hesitate to contact us to ensure the most appropriate training for your profile.
E-Marketing is a recent and very technical discipline as it requires the knowledge of different technologies.
E-marketing: Fundamentals
Focused on professional websites, our 2-day « E-marketing: Fundamentals » training will allow you to analyse website user’s visit:
- SEM, advertising, referencing, affiliation, etc: how to recruit visitors?
- E-Commerce site, Flash site, community site: what kind of website should we create?
- Newsletters, games, interactivity, blogs: what are the adapted tools to build user loyalty?
Several worskshops are included in the course. You will learn for example:
- to create an Adwords campaign (sponsored links from Google)
- to send a newsletter using a router
If each part has its own methodological tools, we present a global methodology to frame and succeed your entire digital marketing strategy.
7 available trainings:
E-marketing : Fundamentals + Referencing / SEO + Social networks + E-mailing
Duration : 5 days
Goals :
- Discover the e-marketing levers
- Know the SEO optimization techniques
- Know how to create a SEA search campaign
- Understand the challenges of social networks
- Create your Facebook page
- Set up e-mailing campaigns
E-marketing : Fundamentals
Duration : 2 days
Goals :
- Discover the main concepts of digital communication
- Learn to communicate effectively with your website
- Understand the interest of a web analytics tool
Natural referencing / SEO
Duration : 1 day
Goals :
- Understanding how search engines work
- Knowing how to optimize a web page
- Knowing how to create good backlinks
Social Media : Fundamentals
Duration : 1 day
Goals :
- Discover social networks
- Understand the challenges for a company
- Create a Facebook page
Social media : job search
Duration : 2 days
Goals :
- Understand how professional social networks work, understand and master job search techniques on LinkedinE-Mailing / Newsletter : Target, create and schedule
Duration : 1 day
Goals :
- Understand targeting issues
- Learn how to create and send newsletters
E-Mailing / Newsletter with Dreamweaver: Creation, formatting and routing
Duration : 2 days
Goals :
- Learn how to create and send newsletters with Dreamweaver