About the newsletters
Course presentation

Discovery of the interface: windows, component palettes, panels

Take into account the standards
Insert and format text
Insert images
Create links

Workshop: Creation of a first standard newsletter with text, images and links

Use a simple messaging system
Use client software

Workshop: Sending a newsletter

Use the text tags p, h1, h2, etc.
Use the img, a
tags Tags for a table table, tr, th, td
HTML / CSS formatting

Workshop: Creation of a simple newsletter only with HTML code

Use the Opt-In and LCEN databases
Determine your title
Create your content
Respect the formats

Format a more sophisticated newsletter
Use tables
Use columns
Manage background colors
Use templates

Workshop: Creation of a sophisticated newsletter with several tables, columns and various content

Automate newsletter writing
Make links to websites
Make tests
Vary titles
Have reliable statistics
Personalize content

Build your Opt-In
database Buy your Opt-In database
Integrate the legal notices
Take into account the other important legal rules

Respect all phases and their scheduling
Follow statistics

Workshop: Create a sophisticated newsletter with decoration pictures and images

Understand how the newsletter works Basic
functions: sending, planning, formatting, subscriber management
Consultation of statistics

Synthesis
Questions / Answers