Define your objectives
Know the main evolutions of the platform
Know how to identify the different types of campaign
Understand the statistics according to the types of campaigns

What are the parameters to define in a campaign?
How to organize your ad groups?
What keywords to remember? For what targeting?
Optimize your ads (text, banners, videos, etc.)

Target the main and secondary keywords
Use the keyword planning tool in Google Ads
Plan a quantity of clicks according to the keywords selected
Identify the bid to place for a keyword
Understand the types of matches on the keywords
Define a organization into ad groups and campaigns

Workshop: Create a list of keywords for a research campaign

Configure your Search campaign: budget, location, planning, etc.
Enter ad extensions
Create ad groups and insert keywords
Create optimized ads: responsive ad and large format text ads
Preview ads directly in Google Ads

Workshop: Create a research campaign according to your activity

Identify impressions, clicks, costs …
See what Internet users searched for
See performance according to geographic areas
Analyze the days and times of appearance

Workshop: Analyze statistics on your campaign

Developments in research campaigns
Define what to work as a priority
Questions / Answers