The market in France Market
trends
Digital transformation
New web skills for businesses
Different types of sites
How to choose
– Your hosting
– Your domain name

Workshop: strategy and domain name purchase

Agile
method Classic method CMS
website creation
: content, e-commerce, forum
Framework
Functionality

Workshop: how to describe a functionality

HTML
CSS
JavaScript
PHP
Other languages

Accessibility
Graphic design
Loading time
Responsive design, AMP

Define Objective and strategy
Define needs
Zoning Wireframe Wireframe
tools
How to choose a service provider
Legal aspects: legal notices, CGV, CNIL…

Workshop: preparation for the creation of its specifications

The basics of SEO
– Natural referencing SEO
– Buying Google Adwords SEA keywords
Social networks
Who are they? BtoC, BtoB
The latest figures
How to communicate?
Emailing
Affiliation, marketplace
Audit and benchmark
Analytics: analyze your audience
Introduction to the Tag Manager

Workshop: set up Google Analytics on your site